Join the PlatRat Email Update List

Join the PlatRat email update list for innovative email ideas sent directly to your email!  Now you can be updated on great new marketing ideas automatically.  We do not sell, share or in anyway compromise your privacy.  And we generally don’t send out more than one email a month.  Click this link to join.

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Free Property Flyer

I’ve noticed that many agents have stopped using flyers in the marketing of their listings!  Flyers whether posted in a sign box, at retail locations, in the window of a brokerage or stacked inside of a listing are a good source of information for potential buyers.  They also provide contact information for the agent and brand […]

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Using QR Codes in Real Estate Marketing

Online marketing for real estate agents is a huge new opportunity.  The fastest growing segment of online marketing is in mobile.  With the expansion of mobile devices such as smart phones and tablet PCs, your clients are looking for instant real estate data while they are “on the move”. A QR code is a bar […]

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Use Flags to Reinforce Signage

Drawing attention to your “For Sale” listings is a huge responsibility of real estate agents.  One of the marketing tricks that I like to employ is yard signage.  This concept has been around for a long time, however I do it a little different.  Sure, I use the standard yard sign.  A yard sign is […]

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Adding Value to a FSBO Client

Its very common. A homeowner, often in an attempt to save money, goes at selling their home on their own. With a limited marketing budget, lack of market statistics and an inability to engage local real estate professionals with buyers, the homeowner often becomes frustrated. Many agents consider the FSBO seller as a threat or are even mildly offended by the homeowner. As an agent, understanding the motivation of the homeower is key.

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Welcome to PlatRat!

Welcome to my new real estate marketing site. I have created this site to share interesting, creative and innovative ideas for the real estate profession. The real estate sales industry is changing unbelievably fast with new technologies, client needs and opportunities. My vision for this site is a creative outlet for ideas that I have […]

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